A cream that aims to reduce the incidence of skin cancers, while supporting albino children in Africa
Effectively protecting the skin from the sun’s rays, reducing the incidence of skin cancer, and helping to do good. This is the goal of Altruist Sunscreen, the sunscreen that, in addition to having a very high shielding action thanks to the innovative filter Tinosorb A2B, helps children in Africa affected by albinism, and is now also available in Italy.
Altruist was founded by dermatologist Andrew Birnie, who specialises in skin cancer and Mohs micrographic surgery, and economist David Westerbeek van Eerten, who has dedicated his entire life to skin care issues, who met in South Africa and immediately became friends.
There, sitting on surfboards in the hot sun in the middle of the Indian Ocean, they developed a top-quality sunscreen with the aim of reducing the incidence of skin cancer, being effective and affordable at the same time. With the help of top scientists from Europe and BASF, Altruist provides premium, affordable sunscreen through reducing profit margins and unnecessary marketing costs.
Skin cancers, taken as a whole, are among the most widespread in the world, with a higher incidence than breast, prostate or colorectal cancers. In Italy too, tens of thousands of new cases are registered every year. In 2019, about 64,000 basal cell carcinomas, 19,000 new squamous cell carcinomas of the skin, and 14,900 new cases of melanoma were diagnosed.
“Every year billions of euros are spent worldwide on sunscreen of all sorts, yet the cases of skin cancer don’t seem to be decreasing. – Said Dr Andrew Birnie and David Westerbeek van Eerten – One of the main reasons for this is undoubtedly the incorrect use of sunscreen, which many people use carelessly only at the beach, but also the choice of creams with protection that is not suitable for their skin type or of low quality. Sunscreen should be used all year round, every time you are exposed to the sun for more than 15 minutes, as UVA levels are always high, even when the sky is particularly cloudy, and reapplied about every two hours. To be effective, the product must have broad spectrum protection (against UVA and B), SPF (Sun Protection Factor) 30 or higher, and an EU standard mark (UVA). It has been scientifically proven that regular use of sunscreens can reduce the incidence of skin cancers, particularly melanoma and squamous cell carcinoma“.
Sunscreens that protect and are good for the skin, but also for those who are less fortunate. In fact, Altruist supports charities including Under The Same Sun and Stichting Afrikaanse Albino’s, which help children with albinism in Tanzania and the rest of Africa, whose skin is particularly delicate and at risk under the strong sun of the Dark Continent.
Since the company’s inception in 2016, 10 cents have been donated to charity for every tube sold, totalling over GBP225,000 (€250,000) in products, 30,000 tubes of sunscreen only in 2020.