May, melanoma prevention month: screening and protection the winning weapons

20% more cases of melanoma in 2020. Altruist Sunscreen aims to reduce the incidence of all skin cancers through inexpensive, ultra-high-shield sunscreens that help albinos in Africa.

May is now considered Melanoma Prevention Month, a cancer that claims 160,000 new cases worldwide every year. The choice of this month is probably linked to the fact that at this time of year we start to expose ourselves to the sun for a longer period.

Even today, many people underestimate the risk to their skin from incorrect exposure to the sun or excessive use of sunlamps. In 2020, melanoma cases in Italy increased by 20%, with approximately 14,900 new diagnoses, making it the second most frequent cancer in men under 50 and the third in women in the same age group.

On the plus side, scientific research continues to make great strides, and today survival rates at five years after diagnosis of the disease reach 87%.

However, everyone’s goal should be to reduce the circumstances of risk, with a healthy lifestyle, periodic screening checks with specialists, and the application of sunscreen creams every time you are exposed to the sun for more than 15 minutes.

Altruist Sunscreen was founded with the aim of reducing the incidence of all skin cancers as much as possible. Founded by dermatologist Andrew Birnie, who specialises in skin cancers and Mohs micrographic surgery, and economist David Westerbeek van Eerten, who has devoted his life to skin care issues, Altruist Sunscreen produces sunscreens that, as well as having a very high shielding effect thanks to the innovative Tinosorb A2B filter, are also affordable, to encourage their use among the world’s population and support children in Africa suffering from albinism.

Developed in collaboration with top European scientists and BASF, the cream is available with SPF 30 or 50, is antioxidant and intensely moisturising, enriched with vitamin E to prevent cellular damage from UV-induced free radicals, with high UVA, UVB and high-energy blue light shielding, helping to prevent irritation and hormone-induced skin pigmentation. 

Sunscreens that protect and are good for the skin, while also helping those who are less fortunate. In fact, Altruist sunscreen supports charities including Under the Same Sun and Stichting Afrikaanse Albino’s, which help children with albinism in Tanzania and the rest of Africa, whose skin is particularly delicate and at risk under the strong sun of the Dark Continent.

Since the company’s inception in 2016, 10 cents have been donated to charity for every tube sold, totalling over GBP225,000 (€250,000) in products, 30,000 tubes of sunscreen in 2020 alone.

All Altruist Sunscreens are cruelty free, coral friendly, suitable for vegans, dermatologically tested, hypoallergenic, non-comedogenic, fragrance and paraben free, non-greasy, water resistant and leave no white marks.  Also suitable for use under make-up or after shaving.

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