Skin care, protection, and solidarity – the winning combination according to the company specialising in solidarity-based, high-shielding sunscreens.
Summer is finally here, and it is time to get your tan on, but it’s good not to overdo it! During the summer, we expose our skin more to the sun, and it is normal to want a golden skin colour that makes us forget the pallor of winter. The sun can be a real ally for our beauty and mood, but, without the necessary care, also a potential enemy for our skin, although we tend to underestimate the risks, therefore we should always use sunscreen with SPF30 or higher whenever we are exposed to the sun for more than 15 minutes (not only at the beach, but also in the city).
It is possible to have a beautiful, long-lasting tan without running too many risks by taking a few steps. Altruist Sunscreen, a company founded by dermatologist Andrew Birnie, who specialises in skin cancer and Mohs micrographic surgery, and economist David Westerbeek van Eerten, who works in the skincare industry, was founded with the aim of protecting the skin from sunrays and significantly reducing the incidence of skin cancer worldwide. Because it’s good to remember that a golden complexion is beautiful, but healthy skin is even more so!
The health and well-being of the skin is important, but Altruist Sunscreen knows that for many people, giving up a tan completely would be a great sacrifice, because, especially when we expose ourselves a little more, wearing, for example, shorts, it makes us feel more comfortable. For this reason, the company, which specialises in the production of competitively priced, high-shielding, solidarity-based sunscreens, has decided to share 5 tips so that you don’t have to give up a tan, but care for and protect your skin in the right way (the fact is that the sun is bad for the skin and we should avoid prolonged exposure):
- Moisturising from the inside out
Moisturising is essential to avoid the risk of dryness and roughness. To achieve a good result, it is important to act on both sides: internally and externally. This means drinking at least 2 litres of water a day to replenish the fluids lost through sweating and keep the whole body hydrated, and applying a good moisturising cream every day, preferably one with a UVA and UVB filter, so to be always protected, even in the city.
Beauty and well-being begin at the table. How many times have we read “we are what we eat”? To get a golden complexion and healthy skin, make way for orange fruits and vegetables, rich in beta-carotene, to stimulate the production of melanin and protect against ageing, vitamin A, to tan quickly and safely, Omega 3 and vitamin E, to stimulate skin elasticity. So, try to bring carrots, tomatoes, spinach, apricots, chicory, lettuce, radicchio, celery, peppers and melon to the table.
Our skin is constantly renewing itself, with new cells being created in the deeper layers and then rising to the surface. In younger people, this cycle lasts 28 days (which is why they have fresher skin), in more mature people it is a little longer. Removing dead surface cells, perhaps with a surface massage that stimulates microcirculation, helps to keep the skin smooth and facilitates a more even and long-lasting tan. And no, the scrub does not take away the tan!
Protecting your skin properly is very important to avoid problems for your health (burns, erythema, redness, melanomas…) and to prevent premature ageing. Sunscreen should be always worn, not just at the beach, but whenever you are exposed to the sun for more than 15 minutes. Altruist Sunscreen, with the collaboration of top European scientists and BASF, has developed a cream suitable for use by everyone, even children and those with very sensitive and reactive skin. Available with SPF 30 or 50, both products have 5-star UVA protection. The face cream is antioxidant, enriched with vitamin E, while Altruist anti-redness and pigmentation is designed for skin that tends to redden and for those who suffer from rosacea or hormone-induced skin pigmentation. Both products are also cruelty free, coral friendly, vegan friendly, dermatologically tested, hypoallergenic, non-comedogenic, fragrance and paraben free, non-greasy and water resistant.
Remember to always cover your head with a hat or bandana and, even when using very high protection, avoid exposing yourself to the sun during the warmest hours, from 12 to 3 p.m. It is better to stay under a sun umbrella, take a break at the bar or go home and come back when the sun is not so strong.
- Helping those in need
Doing good is good for the heart and makes us feel better. We feel that we are making a difference, that we have a role in the world and this awareness gives us a more beautiful light. This is also why, since its start in 2016, Altruist Sunscreen has launched a solidarity programme associated with its creams. In fact, for every tube sold, 10 cents are donated to charity, in favour of organisations such as Under The Same Sun and Stichting Afrikaanse Albino’s, which help children with albinism in Tanzania and the rest of Africa, whose skin is particularly delicate and at risk under the strong sun of the dark continent. Since its beginning, over GBP 225,000 (EUR 250,000) in products have been donated, 30,000 tubes of sunscreen in 2020 alone.