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Time to invest in Italy: flexibility and internationalisation are the new keywords in the world of work

Geographical barriers have fallen, and business has become more fluid. The winning solution of two freelancers specialising in localisation services, who help foreign companies to hit the Italian market.

The Pandemic has changed the way we think about work. Home working has become the norm, even in countries, such as Italy, where it was not so widespread just a year ago.

As the concept of office has disappeared, so have geographical limits. By working remotely, people are increasingly aiming at internationalisation and expanding their target market. Customers and vendors may be in different countries or even continents. What people are looking for today is more flexibility in the working relationship, so freelancers seem to be the best solution. Able to guarantee a service of the same quality as an agency, using the same tools, freelancers can offer more competitive prices.

Tania Biral, Alessia Piccioni

This is the case of two Italian freelance professionals who, supported by a group of collaborators, are helping companies from other countries to hit the Italian market. They are Alessia Piccioni, PR and media specialist, and Tania Biral, marketing consultant and translator, specialising in localisation services for Italy. Some success stories of their combined work are the launch in Italy of the Canadian app PNP – Portable North Pole and of Altruist Sunscreen products, which sold out in a few weeks, and are now working on a brand awareness project for a British technology product development company and the launch in Italy of a German food supplement company. Next is a tourism project for a major French business tycoon.

After an initial period of standstill and recession, with GDP falling by 8.9% in 2020, the Italian economy is recovering, preparing to close 2021 with a growth of 5.1%. Experts estimate further growth of 4.4% in 2022 and 2.3% in 2023 (Bank of Italy data). So, this seems to be a good time to invest in the so-called “Bel Paese”. To be successful, however, it is important to know the features of the market, the skills required to work in it and what consumers like.

For this reason, relying on experts in professional localisation services to support the project from the point of view of marketing, promotion, and sales, is the winning card.

The Italian market in this period is characterised by a general ferment. There is a desire to do business and to return to growth. – Alessia Piccioni and Tania Biral comment – Consumers are becoming increasingly curious and demanding, they want to try something new and are looking for higher quality. Lockdown deeply changed consumption habits. Since March 2020, there has been a strong growth in the use of the web and e-commerces, even in market segments that until recently only bought cash in physical shops. Today, people no longer focus on the proximity of the shop when choosing what to buy but look for the best product that best meets their needs and desires“.

For more information on their work:  

To learn more about them:

Alessia Piccioni:

Tania Biral:


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