Altruist Sunscreen, the dermatological, solidarity-based, high-shielding sunscreen, is now available in Italy.

A cream that aims to reduce the incidence of skin cancers, while supporting albino children in Africa

Effectively protecting the skin from the sun’s rays, reducing the incidence of skin cancer, and helping to do good. This is the goal of Altruist Sunscreen, the sunscreen that, in addition to having a very high shielding action thanks to the innovative filter Tinosorb A2B, helps children in Africa affected by albinism, and is now also available in Italy.

Altruist was founded by dermatologist Andrew Birnie, who specialises in skin cancer and Mohs micrographic surgery, and economist David Westerbeek van Eerten, who has dedicated his entire life to skin care issues, who met in South Africa and immediately became friends.

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#roadtogreen, the sustainability contest, is back. Entries open until 30 June

Ideas for a sustainable future, in the initiative promoted by Road to green 2020 and the Accademia del Lusso in Rome, aimed at green creatives and innovators. Among this year’s novelties, new awards and opportunities for participants

#roadtogreen, the annual appointment with creativity and innovation in the name of sustainability, is back. A contest, promoted by Road to green 2020 and the Accademia del Lusso in Rome, open to anyone who wants to present their project (which must be strictly unpublished) to make our future greener.

The best project will be announced during the International Forum “La città del futuro“, on 23rd September in Rome, during which the finalists will present their work to the public in the hall, and will win a Training Voucher at the Accademia del Lusso in Rome.

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Good, healthy Italian food travels across Europe with Healthy Food Delivery by Antiaging Italian Food

The innovative startup launched by nutritionist Chiara Manzi, which combines a love of good food with a desire to be fit and healthy, is launching a crowfunding initiative to continue to make people eat well in Italy and abroad.

For more than a year now, the restaurant industry in Italy has been going through a period of deep difficulty, made up of continuous closures and reopenings with heavy restrictions. Among those who have chosen to react to the crisis with strength is certainly Antiaging Italian Food, the innovative startup launched by nutritionist Chiara Manzi, 2018 Health Oscar winner in the field of nutrition, which aims to revolutionise the Healthy Food Delivery sector.

The Antiaging Italian Food dishes are online at www.golosielongevi.it and are created in the certified Gluten Free laboratories of the Libra Restaurant in Bologna, Italy, the first of an ambitious project.

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Online job search: what has changed in the year of the covid

According to Semrush’s analysis, “bonus for unemployed” (+2.198%) is the search with the greatest increase, together with “agile work” (+812%). Users who would like to work for Amazon (+236%), Bartolini (+71%) and MD (70%) are increasing. Indeed.com is the most clicked portal, Jobbydoo.it the one with the highest growth.

In 2020, not only the world of work changed, but also the way of looking for work. In one year, 662,000 jobs were lost in Italy, and over four billion hours of unemployment benefits were paid out (INPS data), prompting many people to look online for a solution to their new situation.

To identify what the new trends are, Semrush, a Saas platform for online visibility management, has analysed the searches made online by users in Italy.

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World Sleep Day: 82% of entrepreneurs sleep badly, of which 87% have a mattress that is not suited to their physical characteristics

A survey by the Performance Research Centre of 4 MAN Consulting and Rinaldi Group shows how the mattress can affect sleep quality and performance.

19 March 2021 will see the worldwide celebration of World Sleep Day, an annual event dedicated to the importance of sleep to foster a more conscious sleep culture. With the Covid-19 emergency, more and more people have started to suffer from sleep disorders with serious health and social costs for the community.

The Performance Study Centre of 4 MAN Consulting, a business consultancy specialising in performance management that has been helping entrepreneurs and professionals improve their performance for years, and Rinaldi Group, a historic manufacturer and distributor of mattresses, the first in Italy to certify well-being and comfort, has found that out of over 1,000 entrepreneurs and professionals, around 82% suffer from sleep disorders and of these 87% sleep on a mattress that is not suited to their physical characteristics.

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Don’t flush the environment down the toilet! The ironic Road to green 2020 communication campaign

The Association launches an irreverent communication campaign on social networks to raise awareness of the correct disposal of waste, reminding citizens not to flush it down the toilet.

Everything we flush down the toilet ends up in rivers and the sea. A gesture that may seem harmless and unimportant can cause serious damage to the environment.

Sometimes things are flushed down the toilet out of carelessness or simply because people are not aware of the consequences that Q-tip, cotton swab or plaster can have for all of us. For this reason, Road to green 2020, an association for the promotion of environmental sustainability, has launched the fun and irreverent social campaign “Non buttare l’ambiente nel cesso” (Don’t flush the environment down the toilet).

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Mario Draghi’s international reputation improves Italy’s reputation by 16%. The data of the study

The data from the Reputation Rating algorithm show an improvement in Italy’s reputation just on the assumption of Draghi as Prime Minister. The Reputation Driver of financial performance, grow at +32%.

The mere hypothesis that Mario Draghi might take on the role of Prime Minister has led to an improvement in Italy’s reputation of 16 percentage points. A data that is transformed into economic capital, thanks to the trust of markets and institutions.

This is what emerges from the analysis carried out by through the patented Reputation Rating algorithm, which weighs and measures its dimensions, certifying a series of objective and subjective parameters, through blockchain technology.

After only 24 hours from the first data collected, the algorithm has detected an increase in Italy’s Reputation of about 16 percentage points, also considering the bad starting situation caused by the political crisis in progress in recent weeks, which has had a negative impact.

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In which countries of the world are the companies with the best reputation?

In the top 5 of Zwan’s ranking of 35 countries worldwide, 4 are European. Itay 32nd, USA just 21st. Davide Ippolito (CEO Zwan): “Italian companies must adapt to the new global standards. The main critical points are in the management of careers, salaries and diversity”.

Iceland is the country where companies have the best reputation in the world. This was established by the analysis carried out by Zwan, a company specializing in corporate reputation, through the Reputation Rating algorithm, which weighs and measures the size, certifying a series of objective and subjective parameters, through blockchain technology.

Next in the rankings are Norway, Sweden, New Zealand and Switzerland, which make up the top quintet of the 35 major world countries analyzed (these are 4 out of 5 European nations). Great Britain ranks 12th, while the United States of America must “settle” for 21st place. Unfortunately, from this study do not emerge positive results for Italy, only in 32nd position, at the fourth last place of the classification.

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Don’t give up with pizza! Healthy foods you don’t expect

Yes to fried food and chocolate, but it is also important to eat inulin and turmeric. Dr Chiara Manzi explains how to combine and cook foods so as not to give up anything, to be healthy and stay in shape or get back in shape.

Good food is one of the most popular “vice” of Italians, who tend to indulge in small sins of gluttony quite often, only to feel guilty about their figure or well-being. Some foods are often considered unhealthy, but in reality they are not so bad for you, and if you include them in your diet in the right way, they can be trusted allies for your well-being.

As explains Dr Chiara Manzi, Italian nutritionist and university lecturer, Europe’s leading expert in Culinary Nutrition:

While it is true that everyone should adopt a varied and balanced diet based on their own needs, and that in case of pathologies or food sensitivities, it is always advisable to consult your doctor, I believe the time has come to absolve those foods or cooking methods that have long been unfairly ‘accused’ of being unhealthy“.

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Does the sun threaten the beauty of your hair? Tricks to keep it shiny and soft, preventing it from fading colour

Solar filters, vitamin E and natural remedies. Advice from hair stylist Cristiano Russo, to have a silky and shiny hair even in the summer months

Summer is here! After the months of lockdown, there is an even greater desire to be outdoors, to take a walk by the sea or in the mountains, to feel the sun’s rays on your skin. As we all know, the sun is a friend to the well-being, but we must never forget that UVA and UVB radiation can be harmful, so it is essential to protect not only the skin but also the hair with specific products.

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