The press office’s main purpose is to enable the client to reach the right media, i.e., those best suited to the target audience, by ensuring that they talk about its activities and products.
Differently from traditional advertising, the press office aims to create a “good reputation” that can generate a network of positive relationships involving media, potential stakeholders, current and potential customers. Moreover, this type of communication is seen as less “commercial” and, for this reason, more reliable.
For this reason, it is necessary to carry out a constant, continuous and proactive consulting activity. Together we will identify ideas, themes and activities that will allow you to expand your visibility.