Online job search: what has changed in the year of the covid

According to Semrush’s analysis, “bonus for unemployed” (+2.198%) is the search with the greatest increase, together with “agile work” (+812%). Users who would like to work for Amazon (+236%), Bartolini (+71%) and MD (70%) are increasing. Indeed.com is the most clicked portal, Jobbydoo.it the one with the highest growth.

In 2020, not only the world of work changed, but also the way of looking for work. In one year, 662,000 jobs were lost in Italy, and over four billion hours of unemployment benefits were paid out (INPS data), prompting many people to look online for a solution to their new situation.

To identify what the new trends are, Semrush, a Saas platform for online visibility management, has analysed the searches made online by users in Italy.

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Italian users who visited cooking sites increased by 22% in March and 11% in April. Did we really all become chefs during the lockdown?

Lockdown pushed Italians to cook more, and to look for new recipes. Giallozafferano.it is the most consulted website, but the highest growth rate is recorded by the food delivery sites, first of all Justeat.it

As everyone knows, food and cooking are two important elements of Italian culture. Italians like good food, variety and always looking for new ideas. It is not surprising, then, that during the months of lockdown, with more time at their disposal, many people have spent time cooking, experimenting with new recipes. So, did we all really become chefs at the end of the quarantine?

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I love shopping online! What will happen in Italy during the winter sales

SEMrush has analyzed online searches made in Italy during these weeks of promotions, identifying the purchase preferences of users. Zalando, Zara and Decathlon confirmed as the most searched brands

For about a couple of weeks now, winter sales have started in Italy. According to the estimates of consumer associations, more than 4 Italians out of 10 (41%) will be tempted by discounts, with an average expense according to Confesercenti of 324 euros per family.

Although sales policies regulate by law only physical stores, there are also many online stores that launch very advantageous promotions in this period. And it is precisely on the web that most users are doing their shopping research in this period, as demonstrated by the latest study carried out by SEMrush. Be it a sort of “market survey”, to compare prices or models, or real purchases in online stores, between January and February there is a real boom in online searches, with websites that see a 10 times increase in page accesses.

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